WEB DEVELOPMENT
Search Engine Marketing

WEB DESIGN & DEVELOPMENT

Web Development and Design Philadelphia

Custom Website = Strong Web Presence

Today, it is more essential than ever to have a functional, intuitive, and attractive web presence which speaks to your products, services and your mission.  From small businesses catering to local customers to large corporations participating in the global marketplace, your website is often the first opportunity to make an impression on your customers.  And that’s true no matter your industry.

Our Approach Goes Beyond Website Design

RKF Media has what it takes to guide you step-by-step through the array of design choices available to you.  We’ll work together to create a custom website that will provide the services and information your customers are looking for.  We’ll cut through the tech talk and discover exactly what you need and how to make it happen

Whether it’s custom contact forms, a shopping cart, FAQ's, interactive news, a photo gallery - or a comprehensive package including social media and blogging - or a keen focus on SEO to increase your relevancy in searches - we have the skills and experience you deserve.  Put our knowledge to work for you and inquire about one of our affordable design services today.

Content Marketing 

So how do you stand out amongst the many competitors who have a similar digital strategy?  The answer is to do something uniquely tailored to your business, that competitors aren’t doing - which means turning to content marketing solutions.  Content marketing is the process of using website content content to educate and engage a company’s target audience of potential customers.  The RKF Media approach  is centered around the creation, publishing and promotion of custom content placed on carefully designed and tested landing pages.

Your business should strive to be a market authority, because you know your products, services and industry better than the competitors.  Show potential customers why they should purchase from you by creating valuable content that nudges them in the direction of your products or services.

Content Marketing Philadelphia

CONTENT IS YOUR FRIEND

Sometimes it’s hard to know where to start with content.  If you’re not a writer or a graphic designer, that’s where RKF Media Content Marketing Solutions can help.  We can work with you to help create content on your behalf, or simply develop a strategy for your internal team to carry out.  Either way, our content marketing solutions can emphasize the value you offer and help your business stand out amongst the crowd.

Search & Internet Analytics 

Any discussions involving aspects of digital marketing campaigns such as conversions, traffic and links is really centered on marketing analytics and measurement - since that’s where the data comes from.  Without the metrics, we wouldn’t know how many people visited your site and the number of them who converted into customers.  Marketers and businesses would be operating in complete darkness, essentially guessing based on biased perception.


Internet analytics isn’t the easiest digital tactic to grasp, in theory or in practice.  But it is one of the most important, because if you aren’t measuring your business’s campaigns, then you’ll never know whether they’re working or how they can be improved.  And your campaigns will need to be tweaked and tinkered with - constant iteration is the key to keeping up with the shifting landscape of the Internet.

Search & Internet Analytics
Landing Page Optimization

Landing Page Optimization 

RKF Media believes that website landing page marketing is an extremely underrated digital marketing tactic.  Everybody wants more website traffic, and landing pages are focused on getting more eyes on your products or services.


So instead of worrying about your traffic numbers, why not work with what you’ve got?  If you do some geographic focused landing page marketing and improve your design, messaging and calls to action, you can bump your conversion rate up 2%.  This increase actually means better results and more return on your investment.   

Build on What You've Got

Landing page marketing can make a world of difference, and when combined with other solutions like pay-per-click and banner display advertising, you can start to make significant strides forwards for your business.

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