Essential Elements For A Successful Digital Marketing Strategy

Whether you have a product, service or an idea, it requires support and encouragement to make its way into the world. A large-scale digital marketing strategy is a complex undertaking, which is why even though you have the best of intentions - things can get messy. A tiny misstep can often send an entire digital marketing strategy off track. However, when the perfect mix of digital marketing solutions comes together, success flows in like a steady river.

What Exactly Is Digital Marketing?

Digital marketing is any marketing tactic that relies on electronic devices and the internet. Businesses used to have to reach their target market via traditional marketing channels like direct mail, radio, newspapers, magazines, television, etc. But now that people spend more and more time on the internet and social media, businesses can opt to reach their target audience via these digital channels. These tactics are often more affordable and easier to execute than traditional marketing, making them a favorite with users. 

Digital Marketing Strategy Elements for Success

With the amount of confusion, noise, and sheer choices available in the digital marketing space, it's become increasingly difficult for businesses to figure out where and how to focus their energy. These essential elements for a successful digital marketing strategy will help you cut through the misperceptions and deliver success.

1. Comprehensive Market Research - Before you begin, understanding these crucial factors will help you determine business goals. Here’s what you should consider:
   Your Audience:  When it comes to your audience, you need to understand your customer profile, their spending power or buying patterns, and behavior to create online marketing strategies that relate to them.
   Your Competitors:  By reviewing your potential online competitors, you’ll be able to remodel their online marketing strategies to beat them at their own game. Additionally, a competitive analysis can help you gain valuable insights and determine what tactics will work for your brand.
   Market Expectations:  By analyzing the existing market, you’ll notice emerging trends and industry standards. Combine this data with customer behavior to determine how to attract more customers and get ahead of your competitors.
   
   
2. Set SMART Goals - Once you’ve determined who your target audience and competitors are, you can craft some digital marketing goals. These objectives will guide your strategy and help you measure progress. You can establish these objectives by using the SMART goals approach. To do this, ensure that your goals are specific, measurable, achievable, realistic, time bound.
   
   
3. An Engaging, Responsive Website - It is necessary to ensure you're delivering a consistent and responsive experience across ALL digital electronic devices. It should be just as easy to engage with or complete an action on your website and social media with a smartphone and wearable devices as it is on a laptop or tablet. Don't slack on anything related to mobile technology or you’ll be lagging behind.
   
   
4. Content Marketing - With more companies heavily investing in content, there's an increased pressure to deliver delightful web content that wins the heart of anybody who reads it. But actually, content is becoming so important that you need to seamlessly plan, collaborate and organize your content marketing agenda to achieve success.
   
   
5. Measured Search Marketing Campaigns - Search Engine Optimization is thriving but perhaps more challenging now due to an increased number of requirements and an ever evolving Google search algorithm. The key is to track and measure your results so you can maximize the value of your marketing budget.
   
   
6. Paid Advertising - But search marketing isn't just about SEO, so don't forget about the incredible effectiveness of Pay-Per-Click campaigns. PPC requires advertisers to pay a fee every time someone clicks on their ad on a specific platform like Google. PPC ads are useful for companies that want to generate results quickly since these ads can reach a larger audience in a shorter amount of time.
   
   
7. Email Marketing - Sending an email message to your target audience is one of the most effective ways to drive traffic, engagement, and conversion. You're missing a huge opportunity, not to mention an integral part of a successful digital marketing strategy, if you haven't implemented email marketing.
   
   
8. Social Media Marketing - Increased social media activity gives a boost to your brand's awareness, adds credibility and thought leadership to your industry voice, and emphasize exceptional customer service. Even though many businesses have a difficult time acknowledging the benefit of social media, they now realize that sharing posts on social media channels can help reach a large customer base and keep them engaged daily.
   
   
9. Measure, Tweak, Improve - Everything in digital marketing boils down to value. Most companies and brands have tight budgets but expect huge results, and the only way to do that is to ALWAYS measure, tweak and improve upon whatever it is you're doing to extract maximum value.
   

Investing in Digital Marketing with RKF Media

If you want to gain ground in any market, your business needs a strong marketing plan, which is why you should invest in the area where your customers are spending the most time - the digital space. Digital marketing is a complex web of tools and services. The experts at RKF Media take the time to understand your organization and then build a digital approach capable of delivering remarkable results. 

Need help getting these digital marketing elements into your strategy? When you’re ready to make an investment in your company’s future, we are here to ensure you achieve your goals with a sound digital marketing strategy designed to change the game for your business.  Click to contact us online or call 215-716-3043 today!